There are numbered lists everywhere - X ways to get fitter, Y habits of top professionals, Z tricks to improve your SEO, yada yada yada.

People like numbered lists, apparently - something about the way our brains work. Moses nailed that one a long time ago when he come down the mountain with Ten Commandments

We also like sugar, salt and fat, for reasons in our evolutionary past. Trouble is, food manufacturers have grasped this essential fact and play it like crazy. We are surrounded by packaged foods with turbocharged permutations of added sugar, salt and fat.

Numbered lists can be useful, but how many can you take on board and remember, let alone implement?

I like to keep things simple enough to be memorable, motivating and actionable, even when - especially when - things get hectic and there’s no time to remember more than two or three things.

And breathe….